WSMA 2015-2018 Strategic Plan
GOAL: Provide rapid and relevant communications.
Objective: Use social media and electronic communications to inform and engage members and external audiences. Objective: Retain members by improving communications according to a targeted time frame.
GOAL: Promote benefits of membership in WSMA and AAMA.
Objective: Increase membership, retention, recruitment, and total membership.
GOAL: Brand the WSMA as a resource for the profession.
Objective: Promote WSMA Mission, Vision, and AAMA Core Values to the general membership.
Objective: Network with health care organizations and local chapters.
Objective: Promote tools that assist members with promoting the profession and the WSMA.
GOAL: Strengthen the mentor program for future WSMA leaders.
Objective: Increase the quality and quantity of leadership base.
Objective: Continue to refine the Executive Committee mentoring program.
Objective: Prepare future leaders to transition from local to state leaders.
GOAL: Reward member achievements.
Objective: Promote and recognize ongoing and outstanding achievements of members.
GOAL: Monitor financial status of WSMA.
Objective: Maintain sufficient assets to achieve the goals and objectives of the WSMA.
GOAL: Advance technology.
Objective: Take advantage of emerging technology.
Objective: Enhance membership services.
Objective: Increase productivity.
Objective: Evaluate potential cost savings.
Objective: Investigate technology needed to conduct meetings.
GOAL: Protect the CMA (AAMA) Right to Practice.
Objective: Advocate against any state laws or decisions that would take away the standard duties of CMAs (AAMA). Advocate for state laws and policies that would protect the scope of practice of CMAs (AAMA).
GOAL: Promote the CMA (AAMA) as the preferred credential.
Objective: Encourage CMAs (AAMA) to promote the profession and credential to employers.